QR codes for small business: How to use them to promote your brand

on October 8, 2021
QR Codes for Small Business Marketing Strategy
Have you heard of QR codes? If not, you’re not alone. Even though they have been around for quite some time, many small business owners still do not know what QR codes are and how to use them.

In this blog post, we will discuss what QR codes are and why businesses should be using them to promote their brand.

We’ll also show you where you can find websites that offer services related to QR codes for small businesses!

QR codes for small business: How to use them to promote your brand

What are QR codes?

A QR code is a two-dimensional barcode created in Japan by a Toyota subsidiary company named Denso Wave.

The purpose of this kind of barcode is to track and store data, but it can also be used for marketing purposes.

Since its creation, many companies have started using QR codes on their advertisements and websites to help customers easily access more information.

What are the benefits of QR codes?

QR codes are beneficial for small business owners because they can help customers find the information they need.

Customers do not have to stop by your office or store, so this is an excellent option if you don’t want strangers coming in at odd hours of the day.

Are there any risks in using QR codes?

Are there any risks in using QR codes?
The benefits of using QR codes are that they can be used to easily and efficiently promote a business’ brand.

Customers will also find it easy to access more information by scanning the code, especially if your business has location-specific deals or hours.

If you open up an online store, QR codes make it easier for customers to find and purchase the products they want.

So, are there any risks in using QR codes?

There is some risk that people will not scan your code or use an online store, but you can increase customer engagement by offering special deals for customers who decide to scan it.

This increased interest in your company could also lead to more sales!

Why should you use them?

There are many reasons why you should use QR codes.

Not only do they make it easier for customers to access information, but having them will also increase customer engagement and interest in your company!

You can find websites online that offer various types of QR codes. We’ll talk about it in a minute to show you different options you can utilize for your small business.

Why are QR codes important?

QR codes are important because they make it easier for customers to access information about your business.

Instead of having your customers type in your website address, they can simply open their phone’s camera and scan the code.

Then their phone will take them to your website (or your offer, etc.), which in turn saves time and will help increase your conversion rates.

How to use QR codes for small businesses?

Now that you know what QR codes are and why they’re important, here’s how to use them for your small business!

The first step is finding where to get a code. Many websites online that offer these services – we’ll list some of the top places below.

The next step is deciding what type of QR code you want. You can choose between a website, contact information, or an offer (like 20% off your next purchase).

Once you’ve decided on what type of QR code to use, the site will provide you with one that is guaranteed to bring customers directly to your business’ website!

Then all you have left to do is decide where and how to post your QR code.

You can put it on flyers, posters, websites, or business cards!

Is using a QR code safe for your small business?

Using a QR code is safe for small businesses because it can help increase customer engagement.

By increasing your customers’ interest in the company, you’re also increasing the chances that they will purchase from your store or website!

It makes sense to use them since there are so many benefits and minor risks involved with using QR codes.

There are many different websites online that offer various types of QR codes for small businesses. Here’s a list you can use as inspiration:

The only downside of using QR codes for your company is that you need to ensure that the website links you’re sending your customers to are working.

Otherwise, it’ll be a waste of your marketing budget if you send them to a broken or deleted page.

What are some excellent uses of a QR Code that small business owners might not know about?

There are many different uses for a QR code that small business owners might not know about.

One of them is to track the success rate of each advertisement you have out there, as well as how much exposure it’s been receiving from those who scan your codes.

Second, you can use QR codes to quickly request customer feedback to help boost your SEO rankings, as well as get meaningful feedback from your customers.

Also, make sure to check if customers use their coupon or discount code after they scan your QR code, as this will let you know which codes are the most popular and effective.

This is a great way to save time to identify what’s working and what isn’t for your small business!

Where can I find a QR code generator?

There are many websites online that offer QR code generators, such as the one we mentioned above.

You can choose from a variety of different colors and shapes for your codes, which makes it even more customizable than other websites that offer QR code generators.

With the usage of QR codes on social media, websites, and advertisements, you can increase your customer base.

Make sure to check out some QR code creation tools online before starting!

QR code generation tools you can use for free


QR.io is probably my favorite QR code generator tool.

I like the idea of having a dynamic QR code- codes where you can periodically change links, contents, etc., that you connect it with.

This is important, especially when you are running promotions.

For example:
If you are running a 20% OFF promotion, you’d want to change how your promotion looks this way, and it appears that it’s up-to-date, etc.

What I mean by this is, changing the website link to a special “Thanksgiving 20% OFF page,” then later on moving to “Halloween 20% OFF promotion page,” and then “Christmas 20% OFF promotion page.” You get the idea.

If you’re smart, you obviously would not want to delete your existing promotional pages and just change the link you send customers to from that QR code you’ve already generated and slapped onto your printed marketing campaigns. It’s a huge timesaver if you could use it for the next year, etc.

This is where Dynamic QR codes shine.


Another one that got my interest is QR-Code-Generator.com.

This is a good tool if you’re looking for a simple and straightforward QR code generated for your marketing campaigns.

After reading this blog post, you should have learned that QR codes are easy to create and use for your marketing campaigns.

There are many other different websites online that offer free services related to creating a QR code link- just choose one depending on what features you’re looking for, such as whether it’s dynamic or not!

Will you start using QR codes for your small business marketing campaigns?

PS: We help small businesses generate traffic onto their website, offer, social media, etc., and we also implement QR codes with these marketing campaigns.

If you’re interested in help with implementing these for your business, let us know by clicking this link.

Free Lead Generation Tools For Small Businesses

About Rg Enzon

Rg is the founder of Enzon Media.

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