Choosing a Website Design Company for Your Small Business
What is the best way to choose a website design company for your small business? This is an important decision because your site may be the first impression you make on potential customers.
Here are a few things to consider before you finalize your decision:
1. What is your budget?
You need to make sure you can afford a website for your small business. If you are not able to spend money on this type of project, you can take some time and build the site yourself.
If you want someone else to handle the project for you but don’t have thousands of dollars to fork over, you can choose a company that offers website packages. This will allow you to get what is needed without going into debt.
2. Do you have a website already? (If so, do you like it?)
You may have outgrown your current website, and with this in mind, then it’s time for a redesign.
Redesigning may be tougher than it looks. A fresh coat of paint requires fresh ideas, and fresh ideas are better executed when you are well prepared.
Curate a list of websites that you like, list all the features the website has that you believe will be beneficial if you have it on your own website.
3. What are the features you would like your new site to have? Are there any must-haves and deal-breakers?
Although you may only consider functionality, be sure to list out all the features that you need your new website to have. You don’t want a website that doesn’t meet all of your needs, and you don’t have to have an extreme list of bells and whistles that may push your budget over the top.
4. How will your site fit into the marketing plans of your business’s brand?
You may have the most beautifully designed site online, but it doesn’t matter if you don’t know how to implement your site within your overall marketing strategy.
Effective implementation of your website is something that you should seek professional help with. It would help if you were sure that the design of your website fits in with all other aspects of a marketing plan, such as monthly print or social media campaigns.
5. How long will it take to have your new site up and running?
Some companies make the process of getting a new website online appear seamless and quick. It could happen in a few days or even hours, but it takes time to have this completed in reality.
You don’t want to rush development and end up with a poor-quality website. The main focus of your new website should be functionality, reliability, conversion, and security.
6. Will you need to hire a web designer, or will it be doable by yourself?
The website development process can be overwhelming when you consider SEO, the coding process, and even costs. If you don’t have experience with any of these fields, it is recommended that you hire a web designer.
7. What are the monthly or yearly costs associated with your new website?
Some companies offer an affordable monthly rate that is less than $100. These companies will also require that you pay a one-time setup fee when you are getting your new site online.
Make sure to find a solid web design agency that offers bulletproof website care plans. I mean by this is trying to find a website care plan that also includes the necessary add-ons that run your website. For example, if your website requires forms, you’d want to partner with an agency that already includes the cost of the premium form plugin or tool to their website care plans to lower your investment costs.
8. What is your website’s purpose? Is its primary function to attract new customers and increase revenue, or is it to promote your brand, products, and services?
A website’s purpose can determine some of the design rules you want to follow.
A website’s purpose is a huge factor in the success of your website and how you will use your new tool.
For example, if you are looking to strengthen relationships with past clients, you may want to have your site geared towards consultations. On the other hand, if you are just getting started in the business world and need to increase brand awareness, a more informational-style website would be more necessary.
9. How engaging is the company behind the agency?
Are they willing to answer questions you may have before signing a contract or if you subscribe to their packages? If not, you may want to look elsewhere.
Ensure that you have all your questions answered before choosing a web design company for your small business. Weigh the benefits of each offer and do your research before making a decision.
Final Thoughts on Choosing a Website Design Company for Your Small Business:
It might seem like choosing a website development company for your small business would be easy, but in reality, it isn’t.
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