How to Create a Brand Style Guide for Small Businesses

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on November 12, 2021
Brand Style Guide
A brand style guide is the culmination of years of thought and work.

It is not just a set of styles or design guidelines but also captures your business’s culture, values, and mission.

A brand style guide serves as a roadmap to help you define what makes your business unique.

If you are planning to start a new venture or an existing one needs an update, then it can be helpful for you too.

If you are looking for a way to set your business apart from the competition, then a brand style guide is a great way to do it.

A brand style guide can help you establish what makes your business unique and how that can be communicated through design.

You may have heard of a brand style guide but don’t know what it is.

A brand style guide is a document that outlines the visual language of your business and gives you a starting point for creating your own unique identity.

A brand style guide isn’t just about creating an aesthetically pleasing website or logo. It is about establishing the values and culture of your business.

It helps you define what makes your business unique, how it can be communicated through design, and why this is important to your customers.

If you are new to creating a brand style guide for your business, then there are some things you need to consider.

First, think about the design principles you already use in your business and how they can be applied to a brand style guide.

You may have a few general rules or guidelines that should remain constant for all of your designs.

Why are brand guidelines important?

It is important to have a consistent brand across all of your marketing materials.

Brand guidelines are especially important for businesses that use multiple media types, such as print and digital.

For example, if you are selling an app on the iTunes App Store, then it is very important that the branding on your app matches the branding on your website.

This is especially important for apps that are released to a broad audience.

Brand guidelines can also help with visual consistency across multiple projects, which will make it easier for you and your clients to collaborate in the future.

Brand guidelines may also be helpful for businesses that are creating multiple products.

Why do you need a brand style guide?

It is important to have a consistent brand across all of your marketing materials because this will help you establish trust with your customers.

When people know what they can expect from your business, they will be more likely to choose you over your competitors.

If you cannot establish trust with your customers because of inconsistent branding across all of your marketing materials, it may confuse them.

For example, if the different media types you use to have other logos, it may be difficult for your customers to recognize you.

You should also consider the time and effort to maintain a brand style guide if it is not needed.

This can become quite costly if you create multiple versions of each piece of marketing material or have to re-create all of your brand assets from scratch.

There are a few different ways to establish a consistent brand style guide across all of your marketing materials.

The easiest way to develop a uniform brand style guide is by having a set of guidelines that you can use for all of your marketing materials.

A more effective approach would be to have each type of media have its own branded version and then share these with the other types of media to be consistent with each other.

What is the difference between a Brand Guide and a Style Guide?

Brand guides and style guides are very similar, but there is a subtle difference between the two.

A brand guide contains the branding guidelines that you have established for your business.

These can include everything from colors to fonts to logos to photography styles.

If you use digital marketing platforms such as AdWords, your brand guide can also include keywords and targeting preferences.

A style guide is a complete form of branding that has the same rules and guidelines as a brand guide but includes everything from graphic design to format text in your documents.

A style guide may also include how to format your pages and include images in a certain way.

Your style guide will also include any specific guidelines that you have for each type of marketing material.

For example, if you are using an email newsletter to promote your business, it would be included in the style guide and what images should be used and how long they should appear on the screen.

How Can I Use Branding Guidelines?

Brand guidelines are meant to help you stay consistent with your branding, which will allow you to increase brand recognition among your customers.

Using the branding guidelines that you have established for your business will also help you create more cohesive marketing materials.

The more consistent your branding is, the easier it will be for your customers to remember what you are all about and what they can expect from each of your marketing materials.

If you have a series of different items used to promote your business, the more consistent they are, the easier it will be for customers to remember what you are all about.

Branding guidelines can also help you with things like search engine optimization (SEO).

If you use different colors or fonts on each of your marketing materials, it will be harder for customers to find your website or business through search engines.

Using the same colors and fonts on all of your marketing materials will make it easier for people to find you in their searches.

If you are using a template that has already been created for you, then it is a good idea to use the branding guidelines that have been created for your template.

If you are using an image or graphic that has already been designed by someone else, then it would be best to keep them consistent with what is in the style guide.

The key to using branding guidelines is to make sure that you use them in your marketing materials.

If you are sending out emails, it would be good to include your logo in the email signature area.

This will allow people who receive your emails to know what they can expect from you.

If you are creating a website, it would be best to include your logo on the site.

You can also use the branding guidelines that have been created for your template in all of your marketing materials if they are consistent with what is already there.

How To Create Your Brand Guidelines In 6 Easy Steps

Step 1: Identify your logo.

This is the first step in creating your branding guidelines.

The logo that you choose for your business will be the most important part of your branding and marketing materials.

Your logo should represent what it is that you do and who you are as a company.

Your logo can be used in all of your marketing materials, so you must choose one that works well with what you are trying to accomplish.

The best way to do this is by brainstorming ideas and coming up with several different options.

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Step 2: Pick your brand’s color palette.

You should pick a color palette that is representative of your brand.

This will help people recognize what you are about and how they can reach out to you for more information.

An excellent way to start this process is by looking at the colors already in use in your industry.

If you are in the technology industry, you should be using colors that attract technology enthusiasts and hobbyists to your brand.

If you want to find out more about this subject, you can read up on color theory.

This will help give your brand a sense of style and make it stand out from the rest.

Step 3: Develop your brand’s tagline and slogan

Your tagline is the first thing that people will see when they visit your website or interact with you in some other way.

It should be short, simple, and easy to remember to help them get what they need quickly.

Your slogan is the main part of your brand and should be easy to remember, but it also should make a strong statement about who you are as a company.

This will help people know exactly what you do without reading through all of your marketing materials first.

Step 4: Choose fonts that represent your brand’s voice.

Fonts are one of the most important parts of your brand’s identity.

Your typeface should be appropriate for the industry you are in, and it should also make sense with what you are trying to accomplish.

Fonts are also used to create a hierarchy within your brand’s messaging.

They should help you keep things organized and clear so that the user can easily understand what is going on with their website or other online presence.

Step 5: Pick images or have photos taken for you and your team.

Having images for your brand is essential, but choosing the right ones can be difficult.

This is because you want to make sure that they represent your company in a way that means who you are as a business.

When it comes to finding images for your brand, there are two ways to go about it.

You can either find them on the internet or hire a professional photographer to take some photos for you.

Once you have the images you want, it is time to use them as much as possible.

You can do this by using your logo and slogan on any marketing materials such as business cards, promotional posters, etc.

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Step 6: Establish your brand’s voice.

Once you have your website set up, it is time to begin using your voice as a brand.

This means that you should try and use the exact words and phrases when talking about yourself.

This can be difficult at first because there are so many different ways that people say things.

You should also avoid using words that are too specific to your industry.

Your brand style guide is the foundation of your branding strategy.

By creating a style guide, you can ensure that all of your company’s branding materials are consistent and easy to use.

To create a great brand style guide, you must first identify what makes your company unique.

Next, you should take the time to list out all of the different types of branding materials that you will need to promote your business.

This will help you decide which elements should be included in your style guide and which should be excluded.

Once you have completed this step, it’s time to begin designing a visual representation of your brand style guide once it has been created.

Let us know if we can help you build your brand’s strategy.

We believe that having these simple core structures completed will help with your business success.

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About Rg Enzon

Rg is the founder of Enzon Media.

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